Teavana is a sub-branch company of Starbucks and at a point was served at it’s stores, offering blends of tea and fruits. When I designed the ad at the time, it was a struggling venture that had some poor sales and a lack of a marketing campaign.
I wanted to capture the refreshing feel of what it would be like to consume a beverage from Teavana on a hot summer day. I went with a vacation-esque scenery to try to convey how it could take you away from everyday life.
