I really love to draw. It’s one of my favourite past time hobbies. So when I thought of Koodo, I instantly figured this would be a great time to get the tablet and pen fired up.
Koodo always had a fun, illustrative design to their campaigns. Bright colours, quirky quotes and off-beat characters were their signature. I wanted to do the same so I could add some illustrations to my work. I found it difficult not to over clutter an print ad, as the past Koodo ads were very minimal and used negative space to good use. And so I did the same as much as I could while keeping the drawing visual flare in tact.
