Swatch is known to revolutionize analog watches in the 80’s. During the quartz crisis, Swatch’s product line breathed new life into a fashion piece category saturated with high tech, inexpensive digital watches from Japan.
Fun, quirky and whimsical, Swatch watches were head turners. I wanted to do the same for their website. Designed to have a bold look, I decided to have a large chunk of the site to be acompanied by an ad of its products on the right, hoping to break the symmetrical, clean look most retail sites have nowadays. Assortment of colours to compliment the watches wasn’t needed since the products were already bursting with it already.
